Complete Business Branding Services in Somerset, KY
Our Business Branding service will help present your business in the most effective way possible to build trust, engagement, and customer conversion.
Successful Small Business Branding
A recognizable and loved brand is one of the most valuable assets a company owns.
The question you may be asking is how do you become a sought-after brand?
By identifying your promise. The challenge is communicating a clear and cohesive message to them—across all channels.
If you have a startup, you’re in a prime position to create the foundation for your brand with the right message to take on your market.
If you have an established company, you can draw from existing customer experience to clarify your message for a radically improved brand strategy and identity.
No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will define your position in the market and grow your business long-term.
Effective brand strategy, identity design, and marketing will enable your business to:
• Differentiate from the competition
• Target the right people effectively
• Communicate your story consistently
Here’s what our business branding services look like, to help you create awareness, trust, loyalty, and advocacy.
You Control The Project
You’re in Charge.
From the start, you lead your project. You have the vision you want your brand to be, and the image you want to be represented. We have the skills to make it happen. Want to see a different color? We’ll try it out. Don’t like a design? We’ll change it. We’re ready at any time to change up our strategy – just say the word.
You Know Your Business.
The reason we let you run the project is because it’s your business. Some agencies choose to take the lead and present your business how they think it should be. We at Logan Poynter Development choose to be different and instead of designing what we think works, we simply use our talents to create what you know works.
You Know Your Customers.
Your business is going to have unique customers, and your brand should be poised to target those customers. While we try to “think” like your customers would, you know them on a personal level and know what and how they shop. Let’s put our heads together and craft a killer brand that puts the pieces together.
A Winning Strategy
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
Packaged For Success
Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. Along with a beautiful logo, we will develop an identity system to include colors, typography and a pattern or icons specific for your branding.
Not only does your product need to be stellar, but great package design has a huge impact on the success of your brand. Using the your brand guidelines, we will design a product package that excites customers and connects with them. Our brand packaging design solutions are simple, clear concepts that your audience will easily understand–with the wow factor you’re after.
Brand Style Guide.
You need to ensure that your branding is used consistently throughout all communications and collateral moving forward. This guide nicely packages everything up and captures your branding so that it is understandable and scalable. Not to mention, it helps all team members stay aligned with who you are and why you do business. We document your brand purpose, voice, logo usage, identity system (colors, fonts, patterns), and application of brand identity across different areas.