Billions of users are waiting for your brand
Your brand’s reputation online is more important than ever, and if you’re not leveraging social media’s nearly 4 billion users – building that brand can feel like an uphill battle. 40% of consumers use social media platforms to research topics or brands as part of their consideration in making a purchase. So, you could say social media is going to be your key to success.
Before you dive into creating social media accounts for your business, you first need to understand what “Branding” is, which I have an article on already. Secondly, there’s no absolute method to success, and there are many factors at play in making a successful social media brand.
Without further ado, here are four tips to get you started.
1. Carefully select your social media platform.
There are many social media platforms for you to pick from to begin your branding journey. Opting for multiple platforms from the start can hurt your brand since you won’t reach your potential audience, so try to focus on where your target audience is likely to be. To help you decide on a platform, here’s a quick look at three big ones:
Facebook: Facebook is the biggest social network in terms of name recognition and the number of users. Through this platform, you have access to more than 2.7 billion users as well as a range of tools that could boost your business. If you’re new to branding via social media, this is where to start. Not only can you share photos, videos, and updates without worrying about limitations, but Facebook also allows you to advertise your business with a well-made platform.
Twitter: Twitter is an excellent platform for posting updates, videos, images, polls, and much more. Though trickier because of the 280-character limit, you can still manage to speak volumes, and it’s one of the best social networks for interacting with other users. With more than 330 million active users worldwide, it’s the best choice for marketing brands and handling their customer service.
Pinterest: You may have expected to see LinkedIn in third place, but the truth is, Pinterest has risen to the top of social networking tools for branding with its 322 million users. The platform offers digital bulletin boards that you can use to organize collections of pictures featuring your offerings, your workspace, and the people behind the company. While Pinterest is more of a niche network, the most popular categories are fashion, food, beauty, and exercise. If your business operates in any of these, Pinterest should be in your social media marketing playbook.
2. Keep imagery consistent throughout your accounts.
Branding is all about imagery. From your logo to your brand name and your profile picture, everything should be instantly recognizable. It would be best if you also created a unique identity through your design. For instance, you can use your logo’s color palette and style to design your pages and establish your brand. For inspiration, check what your industry leaders are doing, and take a page from their books.
3. Create valuable and shareable content.
Most businesses make the mistake of producing content only they’d want to read. What you should be focusing on is how to create useful content that your readers want to read. If they’re interested in it, they won’t think twice about sharing it. You can find out what engages your audience by asking its members directly through a poll or by checking out what your competitors are doing. Don’t just share blindly or plagiarize; instead, consider the following tips:
- Make sure that the content you share supports your brand image. One factor you should try adding to your posts is humor. However, make sure that it goes down well with your audience.
- Maintain a consistent voice. You cannot post a blog just because the topic is trending or personal interest in it. Everything you post should be relevant to your brand. Consider: How would your visitors feel if you wrote about ghosts on a website dedicated to finance? Any post discussing an unrelated topic will be met with criticism, no matter how well written. Your visitors would consider the post irrelevant and spammy and might also decide your website to be unreliable.
- Research what will gain the most visibility on your social networks. Use analytics to figure out whether your audience prefers blogs to images, for instance.
- Use visuals. Images guarantee up to 94 percent more views. Even Twitter content with images receives twice as many views as text-only posts.
4. Take part in the discussion.
One of the crucial ways to generate a fan base and build your audience is to socialize your content. While it’s great to share content your customers will enjoy, you’ll also want to participate in the discussion. You should also join in the discussions to show off your expertise even as you create a bridge between you and your audience.
So, take heed and follow these tips. Because if you ignore social media marketing, your brand may begin vanishing in no time. Get busy. Get your brand name out there.